Splintered Wood

Rewired Graphics partnered with Splintered early in their business venture: a craftsman turning years of quiet skill into a business with a voice.

The brief wasn’t just about a logo – it was about bottling the care, patience, and personal touch behind every handmade piece. We kicked things off with in-depth sessions focused on brand story, emotional tone, and customer psychology, leading to two clear buyer profiles.

From there, we explored a range of identity ideas before landing on a hand-drawn aesthetic that echoed the human craft behind the brand.

A logo, and supporting graphics were created that emulated the one style and felt fitting for a business that has long term plans to stay small.

In just a few weeks, Splintered had a complete identity ready for digital and physical rollout – but the journey didn’t stop there.

We've since extended the brand across vehicle graphics and a growing merch line, with social content in the works to tell the story of Splintered’s workbench, process, and people. A year on, the brand still feels handcrafted – and the business has grown with it.