Company Catalogue

The challenge was making multiple versions of this document each to be adapted to multiple industries, and each to be updated fluidly. I built a modular layout that blended editorial storytelling with spec-driven clarity, balancing brand expression with function. With less than two weeks to complete the initial book, speed and precision were key.

Each vertical required its own tone, copy, and content while retaining a consistent visual identity – a challenge in both structure and storytelling. The final catalogues rolled out each quarter through Financial Year '22 and were used as a core asset in Chironix’s sales process. The internal team appreciated how the layout made the brand feel mature and ready to scale, no matter the sector. It's been used through the sales process of all the company's business since.