Chironix Company Catalogue

Chironix needed a flagship catalogue that did more than just list products.

This was a publication designed to introduce the brand, communicate the founder’s vision, and unify the company’s full offering – from robotics platforms to proprietary software. The brief called for a design that could be easily adapted to multiple industries: mining, defence, oil & gas, electric utilities, and water utilities.

I built a modular layout that blended editorial storytelling with spec-driven clarity, balancing brand expression with function. With less than two weeks to complete the initial book, speed and precision were key.

Each vertical required its own tone, copy, and content while retaining a consistent visual identity – a challenge in both structure and storytelling.

The final catalogues rolled out each quarter through FY22 and were used as a core asset in Chironix’s sales process.

The internal team appreciated how the layout made the brand feel mature and ready to scale, no matter the sector. Quick turnaround, strong reception, and a polished artefact that elevated every pitch.